One Million Stories.

One Hundred Cultures.

One Road.


The road stretching out before you is no ordinary path.

Highway 51 is the ribbon tying the North to the South, stretching from the tip of Northern Wisconsin to within miles of Louisiana's Gulf Coast. Bisecting the country, this road offers travelers a true "slice" of Americana.


Start the Journey

On this site, you'll start to explore Wisconsin's Highway 51. From the majestic and peaceful Northwoods down through the craggy glaciated landscape to the sweeping prairielands, the ever-changing landscape of Wisconsin provides the perfect backdrop for your adventure.



Highway 51 Swag
Outfit you car, home and office with official Highway 51 items! Get t-shirts, mugs, teddy bears, coasters, license plate holders and more!




Lodging Specials
Just click the link above and check out our lodging specials for hotels, motels and B & B's all along the highway. There are 27 packages to choose from- and more on the way!



What's New?


New exhibit at the Marathon County Historical Center in Wausau "Going...Going...Gone! Items once Familiar Now a Memory" Download the poster here.

A new event! FIRE AND FUN ON HWY 51 in Westfield, WI... BBQ, Divorce Derby, Car Show, Bike Ride and more!

Celebrate A & W's 90th Anniversary in Edgerton with a Cruise Night on June 20th.

Follow Highway 51 on Blip.fm , too! Listen to songs to plan a road trip by!

Follow Highway 51 on Twitter @ExploreHwy51 - catch the latest event and news updates. .

Highway 51 was featured in ABA"s Destinations Magazine's article about cooperative efforts

The 50th anniversary of "The Day The Music Died" is approaching. Here is an interesting article on the Winter Dance Party and Highway 51.

Flounder'N Down 51! This Geocache Travel Bug is making his way down Hwy 51 from Hurley, WI to LaPlace, LA- you can follow his travels here.

Need some tunes for your trip? We've got some great tunes for you- written and recorded on Highway 51! Click here, order some music and start jammin' to some tunes!

The January/February e-Newsletter Deals and Destinations has been sent- get your copy here or become a subscriber (see sign up below).

Hit the road with American Road Magazine!

Take a virtual journey down Highway 51 with Discover Wisconsin.

Check out this YouTube Video of Highway 51 Blues

Do you know where to have the best dinner ever, find the coolest gifts or see the funkiest architecture? Vote for your favorites in the"Best Of Highway 51"

Geocaching will add a great twist to your adventure!